What is better.
Personally, I think Apple is the best.
But you can't say in general what is best, everyone has different needs and a different budget.
I just got an old Nokia because my Samsung broke and I'm saving for a new one
Apple is pretty bad and has its raison d'être.
However, the price is set too high for the built-in technology and the meanwhile meager scope of delivery.
In principle, you only pay a large part for the brand
For many people, Apple devices are simply a status symbol
With other manufacturers you often get more for the same money.
I find it the cheapest and would get a Huawei again as soon as GMS is available again and my new Samsung Note 20 is 'old' or broken.
That has nice pure Android without Samsung (and other manufacturers) additional apps and so…
In addition, when new Android versions are released, the Google Pixel phones are the first to receive these updates.