Why does Huawei have a second brand (Honor)?

Jo
- in Honor series
6

Everyone now knows that the Honor brand is part of the parent company Huawei. Huawei owns despite the premium brand status but also "Lite" products. So it is with other companies such as Pocophone P1 (Xiaomi), Oneplus to Oppo, etc. Why is there such a thing although it is obvious? What is the meaning behind it? For me, it just looks like its own cannibalism

Ab

Well, you can buy as upper-class technology, with a few drawbacks (eg camera) for a much cheaper price. The rest of the hardware is often the same, only the other display and camera and usually not much worse. Thus, anyone who does not want to pay the surcharge for the lettering (Huawei) can easily grab the subsidiary. I myself also use an honor.

Tu

Other markets and consumers reach… Similar to Dacia & Renault, VW & Skoda, etc. Call diversification.

Jo

Meanwhile, Honor is no longer a cheap brand and even as you have already written, just 80% of their products overlap.

Ab

That's true, that was better a few years ago. But since the top model is always for under 400 euro to acquire as in recent years, the pricing policy is absolutely justified, if one looks at the rising prices of the current top models times.

You have to consider you get for 350 euro a device that can compete with the best of Huawei, but only half costs.

ca

Knowledge of English provided, explains the very good.

Jo

Wow, very informative.